Auction Marketing Prompt Builder

Your brand

Set this once. Every prompt you build pulls from here.

Click or drop a PNG, JPG, or SVG. A PNG with a transparent background works best.

The logo's size sets the type rule: no text in your marketing will be taller than your logo.

Primary color

Accent color

Auctioneer name

Title

Auction company name

Most states require the company name on advertising.

Auctioneer license(s)

One per line: state, type, and number. These appear on marketing pieces if you opt in below.

Include my license number(s) on marketing pieces

Real estate broker license (optional)

If you're also real estate licensed and this sale includes real property.

Phone

Website

Social handles

Office address

Tagline (optional)

Headshot

Voice and tone

Marks to include

NAA / state association member Equal Housing Opportunity (real estate sales)

How your brand will look

Your Name

Title · Company

PhoneEmailWebsite

Saved automatically.

What are you marketing?

Pick a path. You can switch anytime; each side keeps what you enter.

The sale

Sale name (for your own reference)

Asset type

Authority for the sale

Auction format

Sale date

Sale start time

Online bidding opens / closes (if applicable)

Bidding platform / link

Location

Preview / inspection

Reserve status

This gates whether "absolute" or "no reserve" can appear in your marketing.

Opening / minimum bid (optional)

Buyer's premium

Deposit / terms

Lot count (optional)

Real estate details

Bedrooms

Bathrooms

Square feet

Lot size

Parcel number

School zone

What's selling (one lot, category, or highlight per line)

Photos available (one per line, in order)

Why this sale is happening (optional; used for narrative copy)

Describe circumstances generically unless you have permission to use names.

Design style

Guides imagery, texture, and mood. Your brand colors still control the palette.

Call to action

Marketing go-live date (for the countdown calendar)

The benefit auction

Nonprofit / organization name

Event name

Event date

Event start time

Event location

Format

Auctioneer's role

Ticket price

RSVP / ticket link

The cause (what this raises money for)

Live auction items (one per line)

Silent auction items (one per line)

Fund-a-need / paddle raise goal

Sponsorship levels (one per line)

Design style

Call to action

Marketing go-live date

My auction company

Goal for this piece

Market area

Specialty or niche (optional)

Design style

What do you want this piece to say?

Facts or statistics (optional; use only what you supply)

Image 1

Image 2 (optional)

Image 3 (optional)

It is okay for people to appear in the images

Call to action

Build a prompt

Pick the piece you need. The prompt below pulls in your brand and the selected sale. Copy it and paste it into ChatGPT, Claude, Gemini, or any AI tool.

Sale: Event:

Start here

Your prompt

Embed logo image in prompt

Copy and open:

Pick a marketing piece above.

Why this prompt is built the way it is

Who this is for sets the role and forbids crediting anyone but you. AI defaults to generic; this pins it to your brand.
Brand rules give exact colors, the logo-height type rule, and required advertising elements, so the AI never has to guess.
Overclaim check is stated as a rule, and if your notes contain risky wording (like "absolute" when the sale isn't), the AI is told to leave it out.
The sale is facts only, and the AI is told to leave [VERIFY] placeholders rather than invent. This is your biggest protection against a made-up term or figure going to print.
What I need describes the finished piece precisely: length, structure, format, and what to return.
Design style tells the AI what mood and imagery to reach for, while pinning the palette to your two colors.
Before you answer makes the AI re-read the rules and ask one question if something is missing, instead of guessing.

Tip: after the AI responds, ask follow-ups in the same chat ("make the headline shorter", "give me three more caption options"). Your brand rules carry forward.